Denim is more than just a cotton fabric; it inspires strong opinions within the hearts of historians, designers, teenagers, movie stars, reporters and writers. In 1969 a writer for American Fabrics magazine declared, “Denim is one of the world’s oldest fabrics, yet it remains eternally young.” If continuous use of an interest in an item makes it “eternally young” then denim certainly qualifies.

The trend is that denim was solely patronized by the western lifestyle fashion clothing. And now the new era of revitalizing denim into the traditional sensual clothing of every woman in the Asian continent the saree has emerged.

At Fashionmarket the new lifestyle fashion statement of denim is revitalized by our young contemporary designer Nithya Lamahewa through her brand "Nithya". The brand gives birth to fresh looks that make a statement of your own lifestyles when wrapped up in the denim saree.

Denim is taken to the next level into traditional clothing presented in a modern fusion with a combination of believes, traditions and style to match the current trends in the fashion world.